I just finished reading a great new book by my friend Tsufit, "Step Into the Spotlight! A Guide to Getting Noticed." If you yearn to stand out in a crowd, then this book is a must-read. It's a fresh, fun,...

Nashville is a city that really gets Celebrity Leverage. I'm here for a marketing conference, and how cool is this? At the Gaylord Opryland Resort where I'm staying, you can get wake-up calls from celebrities! The Nashville Airport also celebrity...

I just finished reading the new book "Blogging Heroes" by Michael A. Banks. If you're thinking about starting a blog (or you already run one), it's a must read. In the book, Michael interviews 30 of the world's top bloggers....

More celebrities working on fashion lines from this week's Us Weekly... "Rachel Bilson is working with DKNY Jeans to create a junior sportswear line Edie Rose, hitting stores in September. The Hills' Whitney Port will launch her own lie, Eve...

Imagine sending your xBox 360 in to get some graffiti removed, and having it come back signed by members of the entire xBox team -- including Bill Gates! Not sure what the whole story is, but I saw this post...

In my Celebrity Book Endorsements Toolkit, I teach writers exactly how to approach celebrities to ask for book endorsements (this assumes, of course, that you've written a book). This weekend, Stephen King's column in Entertainment Weekly caught my eye, because...

It looks like Matthew McConaughey is the latest celebrity to create his own clothing line. Tentatively called j.k. livin for "Just keep livin',", the line will be made up mostly of swim suits, t-shirts, and even frisbees. It should be...